Course description

The Master of Marketing (MMark) is a specialized postgraduate program designed to equip students with advanced knowledge and skills in marketing strategies, consumer behavior, and digital marketing. The curriculum covers essential topics such as brand management, marketing research, strategic marketing planning, and integrated marketing communications, emphasizing both theoretical foundations and practical applications. Graduates will develop critical analytical and creative skills, preparing them for diverse roles in the marketing field, including brand management, digital marketing, market research, and advertising, enabling them to effectively navigate the dynamic landscape of modern marketing.

What will i learn?

• Financial Expertise: Demonstrate advanced knowledge of financial theories, instruments, and markets. Analytical Skills: Apply quantitative and qualitative analysis to assess financial performance and make informed decisions. Investment Strategies: Develop and implement effective investment strategies based on market analysis. Risk Management: Identify, analyze, and mitigate financial risks within organizations. Corporate Finance: Understand and apply corporate finance principles to enhance business value. Ethical Practices: Recognize and address ethical considerations in financial decision-making. Research Competence: Conduct independent research to explore complex financial issues and trends. Effective Communication: Communicate financial concepts clearly and persuasively to diverse audiences.

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